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The imparting of make belief wisdom, spiritual advice and meaningless waffle, usually given by vacuous self absorbed 'influencers' via a social media platform. Generally accompanied by a bikini clad pose in some exotic location and/ or a generic borderline inspirational quote, borrowed from a slightly more creative part time yoga teacher/ uber driver/ photographer/ long boarder/ spiritualist. On occasion a real quote from a real philosopher may be used but often in the incorrect context.
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