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Flirting is tied to the limbic system, those ancient parts of the human brain that control survival-based drives, such as sexuality and all the emotions that come with it. Here, flirtation is less a social skill and more an impulsive behavior that takes our intellect hostage. A flirt-or-flight response. But flirting isn't entirely instinctual either. It's also governed by cultural rules and social etiquette. Breaking these rules, an embarrassing rejection, or pursuing affection at an inappropriate time can lead to a loss of social capital that can be hard to recover. Stuck between the instinctual and social, it's no wonder that people feel at odds with themselves when it comes to the art of the flirt.
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