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Young boogie persons of the aspirational class who work in tech, live in a 1st tier global cities, earn a good salary and does the usual things of someone of their pedigree: wearing pricey but very plain looking clothing, traveling to the latest global hipster spots, eating in bougie places, going to expensive music festivals, taking photos of themselves in an infinity pool, and dabbling in semi-alternative things here and there. This persona often has an active lifestyle, is socially liberal, quite socially inept when facing real people, and has very inconsistent taste in music & film. Basically, an appy is a 2010s era yuppy.
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