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A self-belittling way of saying "published" or "released". Unlike those terms, which imply a certain equality between a producer and a consumer, "drop" suggests hierarchy, something being tossed from our betters above to us peons below. Record producers and film-makers laugh when they hear us using "drop" because it means they've convinced us we're less than they are, and simply live in expectation of what they condescend to fling over their balconies to the rabble.
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