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This is the attractiveness towards an unfashionable, socially inept and obsessed person (a geekish or nerdish person) since such qualities are found to be 'cute' hence one is inclined towards liking them. The phrase is obtained from the 2011 Disney movie 'Geek Charming' where Dylan Schoenfield, Woodlands Academy's top girl, ends up falling in love with film geek and not so popular Josh Rosen.
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