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The Amazon Prime, often shortened to just "the Prime", is the supreme leader of the Capitalist Republic of Amazon. The name "Amazon Prime" originated as a subscription service that rewarded people who bought it with perks such as a streaming service and free shipping, but once Amazon seized control of the United States during the First Brand War (2037-2040), the subscription service became mandatory for all citizens, so the name "Amazon Prime" was repurposed for the leader of Amazon. The current Prime is Jeff Bezos IV.
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