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When people on messageboards and forums discuss genetics and make memes about genetics that include PCA charts or haplogroups. Often such discussion is repetitive and engaged in by people who know little about the subject but will post genetics related images anyway, for example equating haplogroups with personality traits. Thus the term Haplomemes is appropriate. Additionally haplomeme discussion can be more insidious; sometimes users post meme images that accuse another ethnicity/nationality of having some sort of undesirable lineage in some way, for example memes that suggest South or East Europeans are non-European and thus less worthy.
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