Skip to main content
Dictionary
Store
Blog
World
Help
Advertise
Chat
System Status
Information Collection Notice
Trademark Concerns
reCAPTCHA Privacy
Terms of Service
reCAPTCHA Terms
Privacy Policy
Accessibility
Report a Bug
Data Request
Contact Us
Security
DMCA
© 1999–2026 Urban Dictionary ®
Mugs
Tees
Hoodies
Pro Customization
Create unique products with your own words and definitions
Preview
Personalize Your Design
Your Word
Your Definition
To go above and beyond expectations when completing a given task/project. A genericized phrase originally used within the animation industry and the film industry as a whole. Based on a scene from the 1988 mixed live-action/animated film 'Who Framed Roger Rabbit' in which the main live-action character, Eddie Valiant, bumps into a ceiling lamp whilst handcuffed to the main animated character, Roger Rabbit, causing the lamp to continually swing back and forth throughout the remainder of the scene. The term refers to how the animators went on to meticulously hand-draw unique shadows for the animated character for every frame of the scene. The phrase went on to become a company mythos for the Walt Disney Company, then as a guiding principle within the greater film industry, and now sees use generally.
Text fits
Save
Cancel