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• When a promotional company purposely tries to overshadow a competitor by offering there service's before there competitor in order to sway business there way • When a promotional company offers there service's before there competitor without sufficient promotional backing to spite there competitor The term is coined from 'jump the gun' which is a term used when an individual acts before the proper or appropriate time It is not illegal but is not a desirable trait as a businessman and may deter other businessman from dealing with you and can be seen as a snake move
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