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Viewing one's fans as a community of people that can and should be used as a tool for positive means, both for the members within it, as well as those outside it. The one who acquired this fanbase, however, is seen only as its humble guide rather than the leader and despite being responsible for this community, that individual is interchangeable and the audience they have acquired says nothing about their character or personal value. The YouTuber Markiplier is the person who this term was coined around, but the creator is a YouTuber who goes by Just Jargon.
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