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1. An adverb used primarily in LGBTQ+ or makeup/drag queen settings to mean that something is in excess, highly noticeable, or overbearing in nature. Somewhat interchangeable with "so much" or even an exclamation point in some instances. Initially popularized by YouTuber Rich Lux and further spread by Jeffree Star, Gigi Gorgeous, and Tati Westbrook. 2. A popular form is to say "clock it the house", meaning that something unfavorable was noticed. 3. Can simply be used to say in isolation meaning: "totally", "agreed", or "of course".
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