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Purveyor of clothing. Abercrombie sells a lifestyle image that is popular with teens and young adults, a fickle crowd that no other retailer has captured as well as Abercrombie. Emphasis on outdoor activities, premarital sexual relations, and looking pensive are stitched throughout their advertising. Unlike Gap/Banana Republic, J. Crew, Express, and other competing mall retailers, Abercrombie's clothing is much thicker and made of higher grade materials and finishing; the caveat is that they "weather" their clothing for a vintage look - clothing that could be the longest lasting on the market is instead sold tattered, torn, frayed and full of holes. Their are two premiums to pay: one, for the heavier materials and more stringent checking for defects; and two, for the privilage of wearing such nice clothing that has already been broken-in at the factory.
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