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VisualTargeting® is the business, art and science of adjusting visual images, designs, advertisements, products, gifts, presentations, etc. to accurately fulfill the desires of their intended audiences. This is usually done for the purpose of increasing in the audience's mind, positive emotions, favorable opinions, and the feeling of desire in relationship to what they are presented with. VisualTargeting® is used by every person and every business knowingly or not.

The art of VisualTargeting® is concerned with individual people's (and market's) current visual tastes, and appealing to them in the most pleasing manner. On the other end of the spectrum, VisualTargeting® can accurately predict which markets and types of people around the world, would respond to specific pieces of art, product designs, logos, or advertisements most positively, and thus, would purchase them most readily.

The science of VisualTargeting® measures the success of any design effort, fundamentally, by the practical results it brings forth: Whether it be an increase in advertising effectiveness, design concepts being chosen by the clients that are intended to like them, audiences responding to movie character roles the way the movie producers, writers and directors hoped they would, or a nation choosing the political candidate that can most effectively communicate irresistable value to voters.

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