Skip to main content
Dictionary
Store
Blog
World
Help
Advertise
Chat
System Status
Information Collection Notice
Trademark Concerns
reCAPTCHA Privacy
Terms of Service
reCAPTCHA Terms
Privacy Policy
Accessibility
Report a Bug
Data Request
Contact Us
Security
DMCA
© 1999–2026 Urban Dictionary ®
Mugs
Tees
Hoodies
Pro Customization
Create unique products with your own words and definitions
Preview
Personalize Your Design
Your Word
Your Definition
Similar to virtue signalling but done by means of buying trendy goods or services so as to display one's sense of contrived self-superiority: items such as books by politically correct authors, garish artwork purported to save rain-forests, or FairTrade coffee that makes the buyer feel woke; faddishly leftist buying habits that conform to intersectionality and other expressions of socially popular SJW pseudoscience, especially popular among university students.
Text fits
Save
Cancel