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Mrs Hinch's Instagram cleaning obsession is dragging women back to the 1950's. Mrs Hinch is an Instagram famous influencer.

Mrs Hinch (who weirdly enough called herself Mrs Hinch for quite a long time before she was actually married to Mr Hinch) is a cleaning influencer. Yes. Cleaning. Through an ongoing series of Instagram stories set in her spotlessly clean and almost entirely grey home, Mrs Hinch convinces women that cleaning is actually fun. She also convinces them to buy all sorts of crap and tatt which she receives on a daily basis from suppliers desperate for exposure. Once worn or shown by Mrs Hinch the items are then bought by her minions who collectively call themselves the The Hinch Army. Their houses then also become copies of Hinch HQ where everything is grey or shiny. Mrs Hinch makes massive profits from influencing the minions to buy and has recently been in talks to have her own brand launched. It is not advisable to disagree with Mrs H or the Hinch Army as it will not end well... you will receive threats of violence. Quiet often the advice given my Mrs H is dangerous as she mixes chemicals and she has a blatant disregard for the environment.

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