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Tarof is the act of offering something in a manner sufficient to demonstrate sincerity, but is simply a facade to appear more genuine than one actually is. It can be shown by conduct, an offer, or by any means in which there appears to be an intent to tender to another. One could think of a tarof as an undisclosed, one-sided, unilateral contract where the offeror is obligated to pay in exchange for the act or abstention from acting. In a case where tarof is present or occurring, the accepting party must first decline the offer or restrain oneself from quickly agreeing to take (abstention from acting). The problems that arise from accepting an offer in a hastily manner are internal and only detrimentally harm the offeror. If a tarof is accepted too quickly, without hesitation, delay or indecisiveness on the part of the party accepting, the "tarof-er" is quick to become offended (meanwhile secretly shocked) and leaves with underlying resentment and bitterness in which they never bring to the surface or openly recognize. However, the "tarof-er" may privately complain to his/her close companion(s) regarding the surprising encounter in order to vent and release their frustration over the other person's inability to first reject or turn down their offer prior to accepting it.

Take-away: It is only custom that you first refuse the "good" or "act" of the "tarof-er" prior to taking/accepting it in order to avoid bitter feelings and to ultimately leave the situation winning.

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