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In India, hoarding also refers to an advertising billboard. Given the big size of the billboard and because it "hoards" the attention of the audience, it is called a HOARDING. Hoardings are found in cities, on tall buildings, roadsides etc. They are the most effective way of outdoor branding and advertising. Given the size of a hoarding it is easily noticeable and leaves a lasting impression on the mind of the viewer.
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