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In the late '70s and early '80s, a format war ensued between two video cassette formats, VHS and Betamax. These two competing standards for recording video onto cassettes both tried to make their format look as good as possible. Betamax arguably had better picture quality, according to many experts, but VHS won mainly because of it's longer recording time and cheaper recorder price.

So, Betamax lost the format war. But many professional recorders leaned toward Betamax because of its better picture quality compared to VHS. It didn't fade into obscurity right away, but when VHS achieved near total dominion, it was mostly forgotten. On a standard L-500 tape, a Betamax recorder could record 1 hour with Beta 1 recording speed, and 2 hours with Beta 2 speed. VHS, on the other hand, could record 2 hours on SP (the equivalent of Beta 1) and 4 hours on LP (the equivalent of Beta 2). This short recording time, combined with a variety of other factors like less advanced timers, caused the downfall of Betamax.

Since the main purpose of owning a videocassette recorder was timeshifting, or recording programs to watch at a specific time, the timer and recording length were very important. Betamax had neither of these going in their favor, so it lost the fairly drawn-out format war.

Betamax was developed by Sony, and was first to market, but eventually, even though a very big company had a first-to-market advantage, they still lost because of the fatal flaws the product had.

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