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The comical marketing and social control strategy where [corporations] pay the media to make everyone consider themselves so superior they will feel disgusted of most other people and stop [interacting] with them and satisfy their innate need to interact with others by overconsuming products, and [simultaneously] feel so inferior they will buy products to raise their self-esteem and improve their identity. Thus, selling consumers products which satisfy their emotional needs have become as profitable as those which satisfy their physical needs.
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