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An insult, roughly equivalent to get lost or in some cases [go fuck yourself]. As far as I can tell, it is mainly used in Britain. variation exists: Awa' an' bile yer heid! (Scottish) The origins of this phrase are as follows, from http://www.phrases.org.uk: "This relates to the fact that in South Pacific societies cooked food was 'noa' or the opposite of tapu (tapu is loosely translated as sacred though it has a deeper meaning than that). The head was considered the most sacred part of the body and one doesn't usually pat children [on the head], or stroke a person's hair. An exhortation to turn your head into cooked food was regarded as [the greatest] possible insult." Weird stuff.
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