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A once respected grocery store chain started by a humble man, beloved and respected by his community for his fair business policies. New stores were constructed only after the money to pay for them was earned, and "Better" was valued above "Bigger." Now a bloated shell of its former being, taking on debt faster than the Titanic took on water, and helmed by an ego and no longer a man. "Bigger at any cost" valued over "Better," and their prices prove it.
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