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Black rapper, real name Shawn Carter, got his name from his youth in Brooklyn where he was know as "Jazzy." He formed Roc-a-fella records along with Damon Dash and Kareem Burke and debuted in 1996 with his first album, Reasonable Doubt. He dominated the New York rap scene through the late 90's and early 2000's until he made his final album in 2003, called the Black Album. Now retired, he has his own clothing line (RocaWear) and is part owner of the New Jersey Nets.
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