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War cry declared right before collision with an object. Similar to "cowabunga," "oh shit" and that George of the Jungle yell which-I'll-be-damned-if-I-can-spell-out. The term was made famous on the internet by a photoshopped Spider-Man comic strip in which our hero mistakes an overturned truck for his long-term arch-nemesis and proceeds to assault the truck by rope-swinging straight into the side of it.
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