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Sometimes appears in spam and on the sides of bridges in some parts of the world. Means, "be happy". However, most people who are not Hare Krishna find the term to be meaningless, or later find out what it means and think that it is stupid and annoying, particularly given the context in which it often appears. Therefore, quite ironically, the word has an effect on people who view it or hear it that is diametrically opposed to the one that is intended.
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