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The act of pushing aside normal emotions and facts that are sad, unhappy or bad. Showing positive emotions or positivity has become a new form of moral correctness. Natural emotions and opinions about something that are not positive are now seen as bad. Ever noticed on FB how many are doing the "10 Days Gratitude" Challenge? And other challenges that pushes themselves to become a better self? I get that and it's great. See how many likes a post on facebook gets when it is a picture of someone on a holiday, birthday, a pretty cake, etc. That's all great too. Now, when someone even whispers something that is unpleasant to know, even if it is the truth, most people start running off in different directions, as if someone just threw a grenade on the floor. Modern norms have indoctrinated us to identify, categorize and label speaking the truth about bad things as negative behaviour. And they have learnt to avoid "negative people". Heard of the term "Don't shoot the messenger?"
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