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ｗａｔｅｒｐｒｏｕｆ is a Frenchism of the commonly used term "waterproof", whose font style is slightly modified in order to create a transcendent effect, although it is really just about waterproof stuff. The term has gained popularity through the student communities in January 2018. The community holds it as a god-like property that common objects need to have (cups, phones, coats, but also beds, homes, human beings, ...). It is closely related to the meme culture since it is mostly used with bad grammar and nonsense.
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