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Memeism is the study of a set of rapidly spreading and practically world-wide social changes caused by exposure to content known as "Memes". Lead researcher in the field of Memeism Constant Throwing explains: "The ability to understand this content relies largely on a what I call a 'reference community/ community of reference'. This is a set of people who- despite geographical, economic, and cultural separation- are able to relate to one another based on references that- if unpopular in a given part of world/ culture at the current time- lead the curious observer (who has been triggered emotionally, be that negatively or positively, by exposure) to a greater understanding to that particular reference: and therefore will promote a shared understanding. This ability to help people relate across boundaries previously insurmountable by traditional media is what gives Memes the massive cultural impact that we see today."
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