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When an establishment has staff or labour that projects a sense of aloofness, general unfriendliness, cultural arrogance, a focus on style over quality, shallowness, and general superficial focus. Often seen in bars and cafes where the staff should obviously not be in the service industry due to a lack of friendliness, intelligence, charisma, concern, and ability to actually connect with people and customers.

This happens often in bars where a few hipsters are first hired, and then through the general segregated and rigid nature of hipster culture, only other hipster are hired. Before long, only hipsters work at the establishment and an air of malaise sinks deep into the cultural fabric of the establishment. Leaving a hollow empty feeling that alternatives crowds generally curse the mainstream for. The irony being of course that in the great search for a service sector job and the search to be unique, different, and stylized, the hipster service-members have unknowingly created their own mainstream with similar rules, social conventions, and inability to connect with people.

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