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Formerly a slang phrase referring to a male's stated prediliction toward sexual relations with a previously identified female, the phrase has now come to refer to an individual's stated desire to perform sexual relations with a (typically McDonald's) hamburger. Background: An unfortunate McDonald's advertising campaign, circa early 2005, developed under the assumption that the use of urban lexicon might appeal to a previously underrepresented demographic, i.e., the burger-fetishists.
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