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When you see a phrase related to a movie or TV show in text and you immediately hear the actors voice in your head as you read it. Examples: "Hasta la Vista baby." "Say hello to my little friend." "Here's Johnny!" "Sickness must be purged." The reason this is referred to as "The Morgan Freeman effect" is because Morgans voice is so distinct and ingrained in peoples memories that it is notoriously and extremely easy to recall when seeing his picture or reading a quote by him.
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