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Due to self-deception, illusion, or delusion, the tendency to be exceedingly self-serving but under the pretense that one is working to make the world a better place, common in start-up culture. Named after the fictitious company called "Hooli" in the HBO series, "Silicon Valley." In the words of Hooli CEO, Gavin Belson, "I don't want to live in a world where someone else makes the world a better place better than we do."
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