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Just like the English word "libtard" and a recently popular Chinese-English phrase "Baizuo", "Shengmu-Biao (聖母婊, or 圣母婊 in simplified Chinese)" represents the hypocritical people who apply double-standards and persist on bestowing privilege upon certain groups in the name of so-called "equality". They attempt to justify some incorrect ideas and bad policies by naming them "political correctness".

聖母 means "goddess" or "female deity", while 婊 means "bitch" or "slut"; the compound phrase 聖母婊 literally means "a bitch/slut who disguises herself as, or just asserts that she is, a goddess. Two extremely different characters, positive and negative, are combined into one phrase to deliver the feeling of being disgusted by hypocrisy.

A Shengmu-Biao usually fails to argue people holding different opinions, but is very good at labeling others with words ending up with "-ist" or "phobic". For instance, when asked how to solve the problem that some illegal immigrants or refugees are violent criminals or terrorists, a Shengmu-Biao probably evades the question and label the one who asks this question "xenophobic", "against all immigrant", "racist", "bigot", etc.

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