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1. The exploitation of controversial and/or tragic circumstance for financial gain and/or social standing. ie: Manipulating emotional reaction in order to direct web traffic or else increase social media interaction. Usually requires limiting nuance of the topic and credible references to maximize emotional reaction and minimize critical thought, optimizing user interaction. 3. A highly effective tool used by media conglomerates with diversified interests in opposing political ideologies to create and maximize discrimination and polarization between targeted demographics and distract from the underlying bipartisan interests such as military and banking institutions. 3. The weapon of choice of pedantic, pseudo-intellectual bloggers to virtue-signal to their peers and codify their authoritarian ideology, ideally at the expense of someone's job, spouse, community, general sense of self-worth and financial security. The uprager typically enjoys exploring new brunch hotspots in their neighborhood, crocheting, self-grooming, and privately viewing increasingly intensive images of violent and humiliating pornography to overcome the libido suppressing effects of their antidepressant medications and/or the primal outlet of their unconscious frenzied antipathy. 5. The ambivalent desire to communicate sincere outrage on social media while preferring the reward of publicly acknowledged and quantifiable 'likes' and 'shares' to more meaningful and humane forms of interaction, in person.
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