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This is a new terminology that depicts "a speed of business' that hasn't been possible before. "ASAP" in the past denoted that work needs to be done "soon as possible" opening it up for interpretation. "Immediately" meant right now, but fails to convey the urgency. "Hyperloop" on the other hand sends the message that every second from the utterance of the word is a loss of business and someone needs to get it done in the next second.
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