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A concept describing a type of music which most people find detestable, but remains profitable due to a subset of married middle class women who lack enough depth to actually enjoy it. It's your wife and her friends. They jam out to it in the car. His voice is like audible chocolate to them. They can't help it. Nickelback's concerts are mostly reasonably attractive middle aged women and a small subset of guys looking to get laid because they have already figured this out.
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