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To read a massage (typically a text or on a messenger app that signals the sender when the message is seen or "read"), knowing the sender is aware that you've seen the message, and to not respond. While the term was invented in 2016, the action was first perpetrated, pre-Internet, by Shepherd, who in on February 17, 1996, received a written message in person, and still refused to respond. If he ever responded is still unclear.
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