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Money To Viacom A brand which was purchased by Viacom in the late 1990s, which was also around the same time MTV's complete identity began to change, leaving viewers feeling alienated from something that was once a big part of their lives. Generation Xers complain and write harsh negative definitions about this brand on urbandictionary, and they are all pretty much accurate. The only reason we don't see huge rebellions against the current MTV is because most Generation Xers are too old to really care anymore, and the younger generation doesn't know any different so they accept it.
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