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1. A feeling of disturbed surprise resulting from sheer stupidity. 2. A feeling of reassurance, embarrassment and shame because of realization of one's own stupidity. 3. Use as all-purpose word in awkward situations when one does not know how to react. The pronunciation devides into two parts: 1. {ʃ} (hold for one to two seconds) and 2. {ɒk} (release as if it were a rubber band) Origin: Germany
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