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A euphemism is a term or a phrase used by individuals to refer to a controversial topic as overwhelmingly inoffensive as possible, as opposed to being politically incorrect (aka "enthusiastically offensive"). Unfortunately, the overuse of a euphemism will eventually devolve its meaning to the extent that itself becomes politically incorrect and will have to be replaced with another euphemism. This is a sociolinguistic phenomenon to as the "euphemism treadmill".
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