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a bullshit rule, a rule we took on not through rational choice but through imitation, conditioning and many other different ways, a pattern we're all operating in. Brules are like university education is absolutely necessary to have a decent career, every woman needs a man, 9-to-5 is how work should be, religion is needed for salvation, the pursuit of money is inherently bad, we have different roles and functions in society based on whether we're male or female, aging is a natural part of life, success equals hard work, love is painful, be realistic in your goals and so on. For almost every brule there's research, there're studies, there're new thinkers who are showing that these social rules are no longer true.
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