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This occurs when a user tries desperately to upload content to a social media site (photos, videos, status posts, etc.) but is unable to complete the process or "get it up" due to poor network connection or lack of good tech (eg. Apple). Subsequent failed attempts to upload in rapid succession, especially over the course of a full day, will leave the user frustrated at their inferior technology and rife with feelings of inadequacy. These negative feelings are further amplified if the content is "fresh" and has the capacity to generate a high degree of likes and shares. This leads to a loss of followers, and ultimately a deflated ego and sense of self for the user.
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