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Carl's Jr [commercials] feature [obnoxious] portions and combinations of food that are merely ideological in intent. Nobody would seriously eat a double six-dollar burger with bacon and guac, but they're advertised anyway. The goal is to affirm the macho, guy-like, over-the-top, gonzo style that currently defines American [masculinity]. Other examples include raised pick-up trucks, Calvin peeing stickers, and driving like an asshole.
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