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The point within a dialogue or [conversation] where someone begins to gradually shift (or suddenly shift) focus of the [conversation] from the original false pretense to the true intention of espousing their recent foray into the world of multi-level marketing thus beginning with immense zeal, their well-rehearsed recruitment speech. This moment is intensified by the nature of the other party initiating the conversation shift. This party is usually one of the following: 1) An acquaintance you have just met and were beginning to possibly explore later friendship. 2) One with whom you may possibly be interested in from a romantic point of view and they seem to be reciprocating. 3) An old friend, colleague, spouse, or [significant other] with whom you have recently reconnected with via the Internet or in person. A similar form of usage would be: "to go Amway on you" or "He ruined a good chance of getting her in the sack when he prematurely went Amway on her."
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